Event Media Operations
One CrossFit event, a full recap package.
Turning a single CrossFit event's capture into a recap edit built for energy and pace, not just a highlight dump.
The challenge
a CrossFit event recap that needed to capture the intensity of the competition floor and hold up as something athletes and sponsors would actually want to share.
The objective & approach
An event shouldn't end when the final rep does. We plan the deliverable before the footage lands, then cut for the energy of the room — pace, reps, crowd reaction — so the recap reads as an experience, not a highlight reel.
Next case study
A basketball mixtape built to travel.
Working on something similar?
Tell us about your organization and what you are trying to achieve. We work out what the content needs to do before we talk about how to make it.